The Duchess of Sussex has invested an undisclosed amount of her personal fortune into Clevr Blends, a small Californian company based in Santa Barbara, that sells instant coffee premixed with dried oat milk and mushrooms. Describing itself as a “woman-led, mission-driven wellness company dedicated to giving a sh*t2”, Clevr Blends sells Superlattes in 14-serving bags at a cost of $28 (£21).
Before revealing her new financial involvement with the company, Meghan played a blinder of a money-can’t-buy PR stunt for her new cause, delivering a hamper of Clevr Blends products to Oprah, who then unpacked the basket on Instagram to her 19 million followers before making herself a turmeric Superlatte. “On the first day of Christmas my neighbour ‘M’ sent to me….a basket of deliciousness, (Yes that M *crown emoji*) Wish I had @clevrblends sooner cause I would’ve added it to my list of Favourite Things” she captioned the post.
In a statement to Fortune.com, Meghan revealed her passion for Clevr Blends and admiration for the company’s cofounder and CEO, Hannah Mendoza who launched the company through a pop-up coffee shop in Santa Barbara in 2017, near Meghan and Prince Harry’s new £11million home in Montecito.Here are feminist queen Meghan Markle’s most inspirational moments
“This investment is in support of a passionate female entrepreneur who prioritizes building community alongside her business,’ the duchess said. ‘I’m proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating a product that I personally love and [that] has a holistic approach to wellness. I believe in her, and I believe in her company.”
Even before meeting and marrying her prince, Meghan Markle has long been interested in the wellness industry, championing gender equality and female-led initiatives through her now defunct website The Tig and this looks to be the first in a portfolio of investments that the 39-year-old hopes to build on.
Since Meghan and Harry officially departed from the royal familyat the beginning of this year, they have been developing platforms to continue to support their charitable causes through their Archewell Foundation.
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